I’m a marketing strategist.
With 7+ years of marketing behind me, I’ve discovered how marketing teams can achieve aggressive marketing goals using targeted content and realistic content plans. I’ve written 100+ blogs, built over 15 eBooks, managed email campaigns of 25,000+ contacts, and designed content plans for 10 organizations (and growing). I figure out what works—so you don’t have to.
I combine research, campaign planning, project management, and copywriting to deliver the right content at the right time.
Background
I started as a copywriter and quickly moved into a broader marketing specialty. Now, as a marketing strategist, I assess marketing goals and line up how content can drive and support them. I audit current content, get to know the audience, design content plans that connect specific goals to audience needs, and produce fresh content that can live for a long time.
What is content strategy?
Content strategy uses market research and subject matter expertise to decide where content can have the biggest impact on the best audience.
Hannah Burks 